My journey to working as a Digital Marketing assistant is quite accidental and not planned. I left my corporate job for the last 13 years (which I love) to which is also not planned. Our business unit was acquired by another company and the new owner decided not to continue their operations in Manila. 

I planned to pursue my career in architecture, create designs and manage site constructions when this great opportunity came. 

My sister told me about an opening for a Marketing assistant. I asked for the scope of work to see if I am fit for the job. 

Upon looking at the list, I would say that 80% of the tasks, I have no knowledge about. Yes, you read it right! 

I was working as a Senior Team Leader from my previous company managing the Digital Marketing team. My primary role is to manage my team and the projects we are given to ensure they are moving. My Web team manages our website, creates landing pages and does some email marketing which I am only familiar with. I haven’t had the chance to work on those tasks. Fortunately, I know how to use Photoshop (just the basics) and I have a passion for video editing. These were the foundation I have to start with. 

Good news — I got the job as a marketing assistant! I was very lucky that Hannah (my boss =D) wasn’t looking for someone who knows how to do the job. What’s important to her is your hunger to learn and one’s attitude towards work. 

I was given one-on-one training for every tool, system, and flow of the processes. Three (3) months later, I am doing everything on my own! 

Don’t get me wrong, I still do not know everything yet! Digital Marketing is continuous learning and every day there’s always something new that comes in. 

Learning digital marketing is fun as long as you have the interest and the drive to learn! You’ll be amazed at what digital marketing can do to help a business to prosper. Enjoy learning!

Raymund Robles, Marketing Manager of Be Eminent & Co-Founder of Midnight Marketing!